One of my favorite consoles is Nintendo Wii, simply due to its inclusive nature. It can make grandma glide on an virtual skateboard and the nephew play virtual golf on a rainy day. It made me appreciate boxing and loose 6 pounds. But its potential was never fully utilized. I was one of those who purchased the Wii Fit Board and loved every inch of it, until the games that were purchasable felt very monotonous.
Wii was one of the smartest moves by Nintendo. While Sony and Microsoft were going hard core gamer, Nintendo went back to its roots and remembered its role as the nostalgia ridden family friendly alternative it had reluctantly become. And the sales went through the roof.
And still a notable contender on the market, but not doing much to concur while loosing a lot of the market all around the world. I bet you have one, and it's dusting away.
So when I read this article at Forbes, I was unpleasantly surprised that Nintendo is, essentially, shooting itself in the foot.
Waiting for a market to mature is not an option.. I am not naive enough to think that a simple headset would create a renaissance, or ignorant of the tech challenges that exist while creating a VR alternative. and the fact that Nintendo is all about affordable VR. But I am also not foolish enough to think that the market will wait and mature, ready for reaping in a few years, or leave room for you once you do decide to dive in to those waters. Because you see Nintendo, you would rule the market with these three factors.
1) Wii-R control board
You've already made a significant impact by creating a new way to move around a virtual reality. The Wii Fit Board is perfect for navigating in VR and will be so in 3D VR as well! You've got yourself a perfect match. It doesn't take a UX genius to realize that most consumers would prefer a more organic way to move inside the environment. One rarely uses ones hands to walk, so the ability to trample forward or tilt to move around in a 3D VR environment would be a hit!
2) Wii-R Mii universe and handcontrols
You've already made it in to millions of hearts with custom made Mii characters, Super Mario and sleek controls. Creating a new Wii console that supports VR won't be a stretch for most consumers. You' will have access to a wider consumer base than the competitors, i.e. children and the elderly who have already found the joy of gaming through you. And not to speak of the fact that you are one of the first consoles that introduced hand gestures as controls, thus your product is already established on the market of gesture based controls.
3) Everybody wants to be Super Mario in Wii-R
So, on from hardware to games. I myself have always wondered what the world looks from Mario's perspective. You have the potential of creating a new revolution of Mario Gamers. Children all over the world will be running around in a pixelated world jumping up and down on a board pretending to be the world's most beloved plumber.
I really hope that this text is redundant, and that something called Wii-R is coming soon, or perhaps the rumored Virtual U? I have million of more ideas, and I hope you do too.